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case study

Sanjarica – 20 years of content that ranks

Sanjarica is a Croatian online dream dictionary with over 6,000 pages of content — a project that has been running and attracting visitors for more than two decades, through every change of Google's algorithms.

The challenge

Maintaining a content project of this size means solving problems smaller websites never see: how to organize thousands of pages so search engines index them correctly, how to keep text quality consistent at that scale, and how to modernize the technology without losing existing rankings.

The solution

Over the years the project has gone through several technical generations, always carefully preserving URL structures and search positions. For the English edition we developed an automated system that checks and corrects grammar across thousands of pages — with surgically precise changes that never touch the page structure.

The content was also extended to video: an automated pipeline turns interpretations into narrated, subtitled videos for YouTube, putting the same content to work on multiple channels.

  • 6,000+ pages organized in a structure search engines index easily
  • Automated content quality control at scale
  • Video pipeline: from text to finished narrated videos
  • Stable search rankings across more than 20 years

Why this matters for your project

Most websites fail because they stop after launch. Sanjarica proves the opposite approach: content that's built and maintained systematically becomes an asset that brings visitors for years. We build that experience into the content strategy of every website we make.